Portfolio · 2026

Victor
Bizuett

Retention Marketing Strategist
Email & SMS · 5 DTC brands

See the work
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Brief Copy Direction Design QA Launch Readiness Klaviyo Recharge · Skio · Stay.ai
01 Brief
02 Copy
03 Design
04 QA

Strategy, copy direction, and design QA across five DTC brands. I write the brief, set the creative direction, and QA every email before it ships.

The Work

Email builds,
by brand

Click any email to expand. Filter by brand below.

What I Directed

  • Designed the Day 1–28 arc: validation → stack education → cost math → social proof → flexibility → 90-day push → A/B cliff.
  • Set offer logic: percentages only, no hard-coded prices; MAX vs business-as-usual pricing as the A/B test.
  • Wrote the compliance guardrails the copy + design were built against.

Role · strategy · copy direction · design QA

Post-purchase flow 9 emails 12 frames A/B final push 2nd → 3rd purchase

A subscription-conversion flow built on percentages, flexibility, and a clean A/B read by purchase outcome.

What I Directed

  • Built the direction and briefing, finding the right segment audience and timing for the sequence.
  • Directed the all-image design spec and compliance-safe claim language, holding the locked CEO voice.
  • Occasion mapping, formula selection, subscription-conversion angle, and pricing math.

Role · strategy · copy direction · design QA

6 emails + SMS US + Canada OTP → Autoship

An upselling subscription flow with rail-specific offers and a compliance-safe, all-image creative system.

What I Directed

  • Defined cadence, timing, content, and subscription/flavor management alternatives.
  • Paired with blog launch to deliver value-focused emails and shift consuming behavior.
  • Built the briefing and paired with client directives to deliver the final flow.

Role · strategy · copy direction · design QA

Welcome Flow 6 sends Subscription DTC Locked brand voice

A six-send welcome flow that holds a distinctive brand voice while driving subscription retention.

What I Directed

  • Built the post-purchase onboarding arc for first-time buyers of maternity hydration supplements.
  • Directed compliance-safe claim language for a prenatal audience — every statement checked against healthcare messaging guidelines.
  • Set the tone: warm, credible, non-alarmist — meeting mamas where they are on day one.

Role · strategy · copy direction · design QA

Post-purchase flow Maternity wellness Compliance-first

A welcome flow built for a highly sensitive audience — prenatal claims, warm brand voice, and zero compliance shortcuts.

What I Directed

  • Rebriefed win-back, abandoned-checkout, and cancellation-save flows to focus on returning-customer revenue.
  • Directed the high-energy brand voice — bold, gym-culture, no corporate softening.
  • May 2026: first MoM store revenue growth of the year, returning-customer-led (+8.4% MoM).

Role · strategy · copy direction · design QA

Win-back flow Cancellation save Abandoned checkout +8.1% MoM

Flow rebriefs that translated directly into the first positive MoM growth of the year.

More Directed Builds

Waterboy

Skip/Pause + Dunning SMS flows

Subscription-save lifecycle.

BB Company

2x-Buyer Post-Purchase — 17 emails / 26 frames

Consolidation flow strategy across several products.

Rejuveen

Replenishment FTB flow (12 emails) + swim lanes

Caught a 20%-vs-17% discount error across 9 emails and a broken footer merge tag on all 12 frames.

Open Farm

Review, Post-Skip & OTP→Autoship flows

Multi-market stack incl. a Recharge→Klaviyo cancellation migration and an M5 basket-building cross-sell.

BB Company

Treatment Replenishment (Provitalize / Radiancy)

Replenishment briefs + design QA reconciled against the evolved copy doc and live storefront bundle URLs.

Waterboy

Old-branding live-flow audit

Mapped 23 live emails still on old branding and replaced them within new subscription flow with Skio.

By the Numbers

The performance
context

Retention is one lever among many. Each figure is labeled by what it measures — account-level results, not solely my output.

5DTC brands
50+Flow & campaign briefs
60+Email frames QA'd
5Sub platforms

Recharge · Stay.ai · Skio · Loop · US + Canada

+565%
Rejuveen · Apr 2026

YoY flow revenue ($24.8K). Klaviyo-attributed $27.3K, +291% YoY.

Account-level — predates my May flow briefs.
+8.1%
Swoly · May 2026

MoM store revenue — first monthly growth of the year, returning-customer-led. Klaviyo +7.6%, flow +12.1% MoM.

Most recent month; overlaps my rebriefs.
65.9%
Swoly · Deliverability

Open rate / 0.005% spam rate — account-record levels. CVR 3.33% (+131% YoY).

Whole-account engagement signal.
$80M
Account scale

Largest account annual revenue. Average account: $10M/year.

How I Work

The QA pass is
the differentiator

01

Strategy & Brief

I own this

Flow architecture, audience triggers, offer logic, and compliance guardrails — everything downstream is built on this.

02

Copy Direction

I direct

I set the angle, voice, and message hierarchy per email. Copywriters write to that spec; I reconcile against the brief.

03

Design Direction

I direct + QA

Every Figma frame checked against brief, copy, and client compliance rules — not just "does it look right."

04

Launch Readiness

I own this

Wrong dates, missing disclaimers, broken offers, placeholder leaks — I catch them before send, not after.

A brief that looks good in a doc still ships broken if nobody reconciles it against the design. That reconciliation is the work.

Retention strategy
that ships clean.

Sound architecture, directed copy, and a QA pass that catches every blocker before send.

bizuett@gmail.com Victor Bizuett · Retention Marketing Strategist · Email & SMS
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